WhatsApp has become the primary channel for customer acquisition and retention for businesses in India. Moving from a personal business app to the official WhatsApp Business API unlocks automation and bulk messaging.
Pricing for the WhatsApp Business API is category-based and covers utility, authentication, marketing, and service conversations. Conversations are billed in fixed 24-hour sessions.
Marketing conversations are the most expensive but yield the highest conversion rate compared to email or SMS. Utility conversations are for notifications, OTPs, and transaction details.
To send automated messages, your company must use approved message templates and integrate through a Business Solution Provider (BSP) like Twilio, Gupshup, or Meta directly.
Implementing a custom WhatsApp marketing funnel can increase your customer response rates by 80%. Tastics Solutions designs high-converting WhatsApp automation funnels to grow business leads.
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